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Books by Fred Wiersema

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3 books found
The New Market Leaders: Who's Winning and How in the Battle for Customers
The New Market Leaders: Who's Winning and How in the B…
By: Fred Wiersema
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The New Market Leaders: Who's Winning and How in the Battle for Customers
The New Market Leaders: Who's Winning and How in the B…
By: Fred Wiersema
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The B2B Agenda: The Current State of B2B Marketing and a Look Ahead
The B2B Agenda: The Current State of B2B Marketing and a Lo…
By: Fred Wiersema
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