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Books by Jean-Claude Larreche, Hubert Gatignon

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2 books found
Markstrat 2: Instructors' Manual
Markstrat 2: Instructors' Manual
By: Jean-Claude Larreche, Hubert Gatignon
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MARKSTRAT A Marketing Strategy Game Teaching Notes
MARKSTRAT A Marketing Strategy Game Teaching Notes
By: Jean-Claude Larreche, Hubert Gatignon
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