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Books by K. Atuahene-Gima, H. Li, L.M. De Luca

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The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures [An article from: Industrial Marketing Management]
The contingent value of marketing strategy innovativeness f…
By: K. Atuahene-Gima, H. Li, L.M. De Luca
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