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Books by Nirmalya Kumar

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4 books found
From Market Segments to Strategic Segments
From Market Segments to Strategic Segments
By: Nirmalya Kumar
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Strategies to Fight Low-Cost Rivals (HBR OnPoint Enhanced Edition)
Strategies to Fight Low-Cost Rivals (HBR OnPoint Enhanced E…
By: Nirmalya Kumar
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Marketing As Strategy: Understanding the CEO's Agenda …
By: Nirmalya Kumar
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India's Global Powerhouses: How They Are Taking on the World
India's Global Powerhouses: How They Are Taking on the…
By: Nirmalya Kumar
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