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Books by Philip Kotler, Fernando Trias de Bes

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4 books found
Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Lateral Marketing: New Techniques for Finding Breakthrough …
By: Philip Kotler, Fernando Trias de Bes
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Winning At Innovation: The A-to-F Model
Winning At Innovation: The A-to-F Model
By: Philip Kotler, Fernando Trías de Bes
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Lateral Marketing: New Techniques for Finding Breakthrough …
By: Philip Kotler, Fernando Trías De Bes
View Details
Winning At Innovation: The A-to-F Model
Winning At Innovation: The A-to-F Model
By: Philip Kotler, Fernando Trías de Bes
View Details