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Books by Thomas V. Bonoma

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2 books found
Industrial Market Segmentation: A Nested Approach (Report No 83-100)
Industrial Market Segmentation: A Nested Approach (Report N…
By: Thomas V. Bonoma
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Major Sales: Who Really Does the Buying? (HBR OnPoint Enhanced Edition)
Major Sales: Who Really Does the Buying? (HBR OnPoint Enhan…
By: Thomas V. Bonoma
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