Home / Authors / Valarie A. Zeithaml, Katherine N Lemon, Roland T Rust

Books by Valarie A. Zeithaml, Katherine N Lemon, Roland T Rust

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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
Driving Customer Equity: How Customer Lifetime Value Is Res…
By: Valarie A. Zeithaml, Katherine N Lemon, Roland T Rust
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