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Books by Publisher: Bank Marketing Assn.

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Work/life balance more critical than ever.(Rewarding Employees): An article from: Bank Marketing
🇺🇸 United States
Work/life balance more critical than ever.(Rewarding Employ…
By: Bob Nelson
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How to lose a 30-year customer. (loss of bank customers due to poor service quality) (Service Quality Resource): An article from: Bank Marketing
🇺🇸 United States
How to lose a 30-year customer. (loss of bank customers due…
By: Richard B., Jr. Foster, Gretchen Meyer Foster
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Showing your best face.(managing changes in bank image): An article from: Bank Marketing
🇺🇸 United States
Showing your best face.(managing changes in bank image): An…
By: Vicki Gerson
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Using demographic data. (Database Marketing).: An article from: Bank Marketing
🇺🇸 United States
Using demographic data. (Database Marketing).: An article f…
By: John J. Coffey
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Using service to outperform the competition. (Service Quality Resource): An article from: Bank Marketing
🇺🇸 United States
Using service to outperform the competition. (Service Quali…
By: Susan B. Wood
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Market Segmentation: An Easy Way to Start.(Brief Article): An article from: Bank Marketing
🇺🇸 United States
Market Segmentation: An Easy Way to Start.(Brief Article): …
By: L. Biff Motley
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Focusing on 15% of the pie. (relationship profitability management): An article from: Bank Marketing
🇺🇸 United States
Focusing on 15% of the pie. (relationship profitability man…
By: Michael G. Hales
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Are you ready for a bonus plan?: An article from: Bank Marketing
🇺🇸 United States
Are you ready for a bonus plan?: An article from: Bank Mark…
By: Dale A. Arahood
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Marketing Everywhere.(historical development of bank marketing): An article from: Bank Marketing
🇺🇸 United States
Marketing Everywhere.(historical development of bank market…
By: Kevin Sheridan
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MCIFs: an index of possibilities. (Marketing Customer Information Files): An article from: Bank Marketing
🇺🇸 United States
MCIFs: an index of possibilities. (Marketing Customer Infor…
By: Tony Gonchar, David Raab
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Getting (sales) cultured.(includes related article on sales culture): An article from: Bank Marketing
🇺🇸 United States
Getting (sales) cultured.(includes related article on sales…
By: Lynn Vincent
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Marketing to business prospects. (Direct Mail Essentials).: An article from: Bank Marketing
🇺🇸 United States
Marketing to business prospects. (Direct Mail Essentials).:…
By: Jim Turner
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From single city blues to pools and patios. (use of marketing customer information file systems to target quality prospects): An article from: Bank Marketing
🇺🇸 United States
From single city blues to pools and patios. (use of marketi…
By: James Smart
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What is this thing called CRM? (Marketing News).(Brief Article): An article from: Bank Marketing
🇺🇸 United States
What is this thing called CRM? (Marketing News).(Brief Arti…
By:
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The importance of fulfilling the customers' dreams.(Q & A)(Interview): An article from: Bank Marketing
🇺🇸 United States
The importance of fulfilling the customers' dreams.(Q …
By: Michael Chandler
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Stop checking-account customer attrition!(marketing product from Specialty Direct Marketing Inc.)(Brief Article): An article from: Bank Marketing
🇺🇸 United States
Stop checking-account customer attrition!(marketing product…
By:
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Outsourcing refocuses marketing's role.: An article from: Bank Marketing
🇺🇸 United States
Outsourcing refocuses marketing's role.: An article fr…
By: Katherine Morrall
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Looking east: a new style in retail banking. (MashreqBank in the United Arab Emirates): An article from: Bank Marketing
🇺🇸 United States
Looking east: a new style in retail banking. (MashreqBank i…
By: Patricia Oris
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Customer retention through service quality.: An article from: Bank Marketing
🇺🇸 United States
Customer retention through service quality.: An article fro…
By: Cathy F. Merrill, Tanja Lian
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View strategic partnerships as consumer magnets.: An article from: Bank Marketing
🇺🇸 United States
View strategic partnerships as consumer magnets.: An articl…
By: Edward Testa, David I. Rabinovitz
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Cross-Selling to Your Mortgage Customers.(Brief Article): An article from: Bank Marketing
🇺🇸 United States
Cross-Selling to Your Mortgage Customers.(Brief Article): A…
By: Ann Kessler
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Strategic internal partnerships.: An article from: Bank Marketing
🇺🇸 United States
Strategic internal partnerships.: An article from: Bank Mar…
By: Honoria Vivell
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A satisfaction survey tool. (Customer Satisfaction).: An article from: Bank Marketing
🇺🇸 United States
A satisfaction survey tool. (Customer Satisfaction).: An ar…
By: L. Biff Motley
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The idea doctor is in. (bank marketing): An article from: Bank Marketing
🇺🇸 United States
The idea doctor is in. (bank marketing): An article from: B…
By: George Wachtel
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Checking free-for-all: have banks gone crazy? First, there was free retail checking, and now all over the country, banks are marketing free checking ... Story): An article from: Bank Marketing
🇺🇸 United States
Checking free-for-all: have banks gone crazy? First, there …
By: Janet Bigham Bernstal
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Soft Skills Make a Difference.(employee training)(Brief Article): An article from: Bank Marketing
🇺🇸 United States
Soft Skills Make a Difference.(employee training)(Brief Art…
By: Lisa Aldisert
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Harnessing the power of TQM. (total quality management) (Service Quality Resources): An article from: Bank Marketing
🇺🇸 United States
Harnessing the power of TQM. (total quality management) (Se…
By: Dale B. Rivers
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Toward a winning value proposition. (Customer Satisfaction).(Brief Article): An article from: Bank Marketing
🇺🇸 United States
Toward a winning value proposition. (Customer Satisfaction)…
By: L. Biff Motley
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Creating an online video: making an ad and posting it on the Web is a low-cost alternative to using commercial television. It is also surprisingly ... Bank): An article from: ABA Bank Marketing
🇺🇸 United States
Creating an online video: making an ad and posting it on th…
By: Jennifer Henderson
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Sheer Bill Power.(electronic bill presentment services): An article from: Bank Marketing
🇺🇸 United States
Sheer Bill Power.(electronic bill presentment services): An…
By: Janet Bigham Bernstel
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A marketing plan that works.(bank marketing): An article from: Bank Marketing
🇺🇸 United States
A marketing plan that works.(bank marketing): An article fr…
By: Craig Eversole
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The challenges of a converging industry.(Marketing Edge)(Banks need to correctly define the markets they want to serve and scope of their product and ... offerings): An article from: Bank Marketing
🇺🇸 United States
The challenges of a converging industry.(Marketing Edge)(Ba…
By:
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