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Books by Publisher: Bank Marketing Assn.

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Branding: linking their perceptions to your reality. (customer-centric marketing in banks): An article from: Bank Marketing
🇺🇸 United States
Branding: linking their perceptions to your reality. (custo…
By: Jeff Sucec, Cheryl O'Donoghue
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Mystery shopping tests service and compliance. (includes related article): An article from: Bank Marketing
🇺🇸 United States
Mystery shopping tests service and compliance. (includes re…
By: Katherine Morrall
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A branding slam dunk by Hibernia National Bank. (Marketing News).(bank will sponsor New Orleans Hornets): An article from: Bank Marketing
🇺🇸 United States
A branding slam dunk by Hibernia National Bank. (Marketing …
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Customer-Centric Metrics for the New Economy.(Internet companies are reason customer-centric measures are emerging)(Brief Article)(Column): An article from: Bank Marketing
🇺🇸 United States
Customer-Centric Metrics for the New Economy.(Internet comp…
By: Robert Hall
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Shemp, Larry, & Moe got it wrong! Building effective teamwork does not have to look as chaotic as an old Three Stooges comedy short. The secret is to ... Management): An article from: Bank Marketing
🇺🇸 United States
Shemp, Larry, & Moe got it wrong! Building effective te…
By: Jim Mooney
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Marketing tactics change, but branding is a constant.(Communications Q&A): An article from: Bank Marketing
🇺🇸 United States
Marketing tactics change, but branding is a constant.(Commu…
By: Cary Hatch
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Let's dance: achieving maximum synergy with your advertising or marketing agency is like perfecting a dance partnership. Here's how to develop a good ... agencies): An article from: Bank Marketing
🇺🇸 United States
Let's dance: achieving maximum synergy with your adver…
By: Cary Hatch
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Choosing the right advertising agency. (includes directory of advertising agencies): An article from: Bank Marketing
🇺🇸 United States
Choosing the right advertising agency. (includes directory …
By: Katherine Morrall
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Worth reviewing: the four P's. (Customer Satisfaction).(Four P's of Marketing are product, pricing, promotion and place (distribution); discusses Harley-Davidson): An article from: Bank Marketing
🇺🇸 United States
Worth reviewing: the four P's. (Customer Satisfaction)…
By: L. Biff Motley
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The virtual customer.(The Last Word)(effect of new technology on banking industry's customer relations)(Column): An article from: Bank Marketing
🇺🇸 United States
The virtual customer.(The Last Word)(effect of new technolo…
By: Gene Koepke
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From free checking to foul balls. (bank sponsorship of sporting events and stadiums): An article from: Bank Marketing
🇺🇸 United States
From free checking to foul balls. (bank sponsorship of spor…
By: Mike Campbell
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Customer Surveys That Work.(Brief Article): An article from: Bank Marketing
🇺🇸 United States
Customer Surveys That Work.(Brief Article): An article from…
By: L. Biff Motley
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Myth #5: sales management means "process.": An article from: Bank Marketing
🇺🇸 United States
Myth #5: sales management means "process.": An ar…
By: Robert Hall
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One-two marketing punch! (Cover Story).(e-mail, direct mail marketing)(Cover Story): An article from: Bank Marketing
🇺🇸 United States
One-two marketing punch! (Cover Story).(e-mail, direct mail…
By: Janet Bigham Bernstel
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Piecing together a strategic plan.(corporate planning for banks): An article from: Bank Marketing
🇺🇸 United States
Piecing together a strategic plan.(corporate planning for b…
By: Katherine Morrall
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The New Revenue Model for CRM.(bank customer relationship management plans being reconsidered)(Brief Article): An article from: Bank Marketing
🇺🇸 United States
The New Revenue Model for CRM.(bank customer relationship m…
By: Robert Hall
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Stuff it! The modest monthly statement stuffer is experiencing a renewal as marketers experiment with new ways to utilize, design and distribute it.(Feature): An article from: Bank Marketing
🇺🇸 United States
Stuff it! The modest monthly statement stuffer is experienc…
By: Tanja Lian Sablosky
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Custom clusters: finding your true customer segments. (includes related article): An article from: Bank Marketing
🇺🇸 United States
Custom clusters: finding your true customer segments. (incl…
By: Susan Pechman
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Branching out: time to add more branches? Here's how to proceed.(Marketing edge): An article from: Bank Marketing
🇺🇸 United States
Branching out: time to add more branches? Here's how t…
By: Joseph Sullivan
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What will the Dodd-Frank Act mean for marketing?: An article from: ABA Bank Marketing
🇺🇸 United States
What will the Dodd-Frank Act mean for marketing?: An articl…
By: Carl G. Pry
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Marketing mutual funds: a strategy for the '90s. (includes related article) (Cover Story): An article from: Bank Marketing
🇺🇸 United States
Marketing mutual funds: a strategy for the '90s. (incl…
By: Barry I. Deutsch
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What is Funds Transfer Pricing?(Brief Article): An article from: Bank Marketing
🇺🇸 United States
What is Funds Transfer Pricing?(Brief Article): An article …
By: John J. Coffey
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Your bank has the resources to achieve an outstanding CRA rating. (Community Reinvestment Act) (BMA Bulletin: Information Center Issues): An article from: Bank Marketing
🇺🇸 United States
Your bank has the resources to achieve an outstanding CRA r…
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Preparing an annual marketing budget.(Communications Q&A): An article from: Bank Marketing
🇺🇸 United States
Preparing an annual marketing budget.(Communications Q&…
By: Cary Hatch
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Fly with your angels (profitable customers).(Q & A/ Larry Selden and Geoffrey Colvin)(Interview): An article from: Bank Marketing
🇺🇸 United States
Fly with your angels (profitable customers).(Q & A/ Lar…
By:
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Boost your media exposure -- for free! (Feature).(tips for banks on how to improve press relations): An article from: Bank Marketing
🇺🇸 United States
Boost your media exposure -- for free! (Feature).(tips for …
By: Suzanne Bates
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What would you do about ... improving sales referrals? (bank sales referrals): An article from: Bank Marketing
🇺🇸 United States
What would you do about ... improving sales referrals? (ban…
By:
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Inner branding. .(financial institutions need to focus on staff when brand-building)(Cover Story): An article from: Bank Marketing
🇺🇸 United States
Inner branding. .(financial institutions need to focus on s…
By: Janet Bigham Bernstel
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Switch to the Niche: Niche marketing means identifying a profitable and growing customer segment and then targeting that group. Here's how six ... Story).: An article from: Bank Marketing
🇺🇸 United States
Switch to the Niche: Niche marketing means identifying a pr…
By: Janet Bigham Bernstel
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Check cashing services offer new profits.: An article from: Bank Marketing
🇺🇸 United States
Check cashing services offer new profits.: An article from:…
By: Michael J. Major
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Hidel Geraldo is coming! Banks face unique challenges when confronted by broadcast reporters pursuing a story. Here are a few suggestions for ... (Feature).: An article from: Bank Marketing
🇺🇸 United States
Hidel Geraldo is coming! Banks face unique challenges when …
By: Richard S. Levick, Scott Sobel
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How to market to Asian Americans.(Marketing News): An article from: Bank Marketing
🇺🇸 United States
How to market to Asian Americans.(Marketing News): An artic…
By:
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