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Books by Publisher: Soft-letter

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119 books found — Page 3 of 4
WEB STORE ECONOMICS.(MathSoft excels in selling software online) (Company Business and Marketing): An article from: Soft-Letter
WEB STORE ECONOMICS.(MathSoft excels in selling software on…
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Blockbuster: 'rental is our basic business.' (Blockbuster Video plans to rent and sell software): An article from: Soft-Letter
Blockbuster: 'rental is our basic business.' (Blo…
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THE BEST ONLINE MARKETING CAMPAIGNS OF 1998.(Software Marketing Summit Awards focus on electronic marketing) (Industry Trend or Event): An article from: Soft-Letter
THE BEST ONLINE MARKETING CAMPAIGNS OF 1998.(Software Marke…
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Larry Ellison on network appliances. (Oracle Chmn Larry Ellison predicts computer industry trends at the Fall Comdex) (Industry Trend or Event): An article from: Soft-Letter
Larry Ellison on network appliances. (Oracle Chmn Larry Ell…
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Stretching DOS. (DOS extenders): An article from: Soft-Letter
Stretching DOS. (DOS extenders): An article from: Soft-Lett…
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What's your sign? (astrology and software publishing): An article from: Soft-Letter
What's your sign? (astrology and software publishing):…
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A model for multi-copy ownership. (Qualitas Inc. strategy for selling upgrades to multi-copy users): An article from: Soft-Letter
A model for multi-copy ownership. (Qualitas Inc. strategy f…
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CHECKLIST: THE ELEVATOR SPEECH.: An article from: Soft-Letter
CHECKLIST: THE ELEVATOR SPEECH.: An article from: Soft-Lett…
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The Byte software review process. (Byte magazine.): An article from: Soft-Letter
The Byte software review process. (Byte magazine.): An arti…
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"How sick is the distribution channel?" (software industry reseller channel): An article from: Soft-Letter
"How sick is the distribution channel?" (software…
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Sales incentives: "mystery shoppers." (The Learning Company's Oct 1990 campaign to encourage knowledge about the firm's software packages at 1,200 key ... those stores): An article from: Soft-Letter
Sales incentives: "mystery shoppers." (The Learni…
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On 'dysfunctional' public relations.: An article from: Soft-Letter
On 'dysfunctional' public relations.: An article …
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UPSHOT.COM (www.upshot.com).(Company Business and Marketing): An article from: Soft-Letter
UPSHOT.COM (www.upshot.com).(Company Business and Marketing…
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SALESLOGIX CORP. (www.saleslogix.com, www.interact.com).(SalesLogix Sales Information System)(Product Announcement): An article from: Soft-Letter
SALESLOGIX CORP. (www.saleslogix.com, www.interact.com).(Sa…
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A `USER-CENTERED' APPROACH TO SOFTWARE DESIGN.(Technology Information): An article from: Soft-Letter
A `USER-CENTERED' APPROACH TO SOFTWARE DESIGN.(Technol…
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"Enclosed please find...". (tips on effective direct mailing) (Tutorial): An article from: Soft-Letter
"Enclosed please find...". (tips on effective dir…
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On rethinking the network model. (the role of software in networking; interview with Bill Peyton of Network Computing magazine) (interview): An article from: Soft-Letter
On rethinking the network model. (the role of software in n…
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Voice recognition: the Kurzweil model. (Kurzweil Applied Intelligence Inc.): An article from: Soft-Letter
Voice recognition: the Kurzweil model. (Kurzweil Applied In…
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Microrim's four-month upgrade cycle. (Upgrade Express plan provides R:base users with three upgrades per year for $129): An article from: Soft-Letter
Microrim's four-month upgrade cycle. (Upgrade Express …
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A new role for OLE. (Microsoft's object linking and embedding technology as enterprise platform) (Company Business and Marketing): An article from: Soft-Letter
A new role for OLE. (Microsoft's object linking and em…
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A new class-action threat. (suit launched against Corel Corp for bugs in CorelDraw) (Industry Legal Issue): An article from: Soft-Letter
A new class-action threat. (suit launched against Corel Cor…
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Special report: new pricing, new models.: An article from: Soft-Letter
Special report: new pricing, new models.: An article from: …
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Intuit: an installed base model for the '90s.: An article from: Soft-Letter
Intuit: an installed base model for the '90s.: An arti…
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On making channel promotions work. (advice from marketing consultant Richard Miles): An article from: Soft-Letter
On making channel promotions work. (advice from marketing c…
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Finally, portable document technology takes off. (new versions of Adobe Acrobat, Novell Inc's Envoy, and No Hands Software's Common Ground bolster growing market): An article from: Soft-Letter
Finally, portable document technology takes off. (new versi…
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GORILLA BRANDING.(company brand name issue) (Company Business and Marketing): An article from: Soft-Letter
GORILLA BRANDING.(company brand name issue) (Company Busine…
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The Byte software review process. (Byte magazine): An article from: Soft-Letter
The Byte software review process. (Byte magazine): An artic…
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HOW TO BECOME A POWER PANELIST.: An article from: Soft-Letter
HOW TO BECOME A POWER PANELIST.: An article from: Soft-Lett…
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Telemarketing: "monitor a few things well'. (MathSoft Inc.'s VP of Sales and Marketing offers tips on measuring the effectiveness of a telemarketing operation): An article from: Soft-Letter
Telemarketing: "monitor a few things well'. (Math…
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Five new tricks for boosting upgrade sales.: An article from: Soft-Letter
Five new tricks for boosting upgrade sales.: An article fro…
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Doom & gloom on the statistical scene. (outlook for software sales): An article from: Soft-Letter
Doom & gloom on the statistical scene. (outlook for sof…
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Postscript. (distributing newsletter replies via E-mail): An article from: Soft-Letter
Postscript. (distributing newsletter replies via E-mail): A…
By: Jeffrey Tarter
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