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Books by Publisher: Bank Marketing Assn.

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Overview: customer satisfaction research.: An article from: Bank Marketing
🇺🇸 United States
Overview: customer satisfaction research.: An article from:…
By: Linda Wengel
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The value of a hedgehog strategy.(Customer Satisfaction): An article from: Bank Marketing
🇺🇸 United States
The value of a hedgehog strategy.(Customer Satisfaction): A…
By: L. Biff Motley
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ISED's encryption unit helps banks reach small merchants. (ISED Corp.): An article from: Bank Marketing
🇺🇸 United States
ISED's encryption unit helps banks reach small merchan…
By:
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Customer-centric - from slogan to reality.(applying the customer-focused concept in real life): An article from: Bank Marketing
🇺🇸 United States
Customer-centric - from slogan to reality.(applying the cus…
By: Robert Hall
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Bill Presentment: A Competitive Opportunity for Community Banks?: An article from: Bank Marketing
🇺🇸 United States
Bill Presentment: A Competitive Opportunity for Community B…
By:
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Social payments: still mostly gash, but digital payments on the rise, survey says.(MARKETING NEWS): An article from: ABA Bank Marketing
🇺🇸 United States
Social payments: still mostly gash, but digital payments on…
By: Unavailable
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Know thy bank's 'killer attributes'. (Customer Satisfaction).(Brief Article): An article from: Bank Marketing
🇺🇸 United States
Know thy bank's 'killer attributes'. (Custom…
By: L. Biff Motley
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Direct-Mail 2x4s Attract Attention and Loan Business.(Brief Article): An article from: Bank Marketing
🇺🇸 United States
Direct-Mail 2x4s Attract Attention and Loan Business.(Brief…
By: Walt Albro
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Charting a course with strategic marketing. (bank marketing)(includes related article on multi-branding in the financial services industry)(Cover Story): An article from: Bank Marketing
🇺🇸 United States
Charting a course with strategic marketing. (bank marketing…
By: Barry I. Deutsch
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The curse and the opportunity of living in interesting times.(Viewpoint essay): An article from: ABA Bank Marketing
🇺🇸 United States
The curse and the opportunity of living in interesting time…
By: Robert Hall
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Attention! Give Me Personalized Banking!(Wilmington Trust Corp.)(Brief Article): An article from: Bank Marketing
🇺🇸 United States
Attention! Give Me Personalized Banking!(Wilmington Trust C…
By: Walt Albro
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Mining for gold in a data warehouse. (includes related article on installing a data warehouse): An article from: Bank Marketing
🇺🇸 United States
Mining for gold in a data warehouse. (includes related arti…
By: Joan Gervino
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Drive customer loyalty with Net Promoter Score: calculating an NPS score is just the start of what such a program can accomplish. When used correctly ... Score): An article from: ABA Bank Marketing
🇺🇸 United States
Drive customer loyalty with Net Promoter Score: calculating…
By: Jim Garrity
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Holding on to customers: the bottom-line benefits of relationship building.: An article from: Bank Marketing
🇺🇸 United States
Holding on to customers: the bottom-line benefits of relati…
By: Irwin Teich
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Use Dynamic Content to Attract Web Visitors.(bank web sites)(Brief Article): An article from: Bank Marketing
🇺🇸 United States
Use Dynamic Content to Attract Web Visitors.(bank web sites…
By:
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No deposits, no returns: everyone wants to raise core deposits. But don't rely on a strictly financial solution: increasing the rates you pay out. ... answer.: An article from: Bank Marketing
🇺🇸 United States
No deposits, no returns: everyone wants to raise core depos…
By: William J. McGuire
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30 years that Shook the industry.(Brief Article): An article from: Bank Marketing
🇺🇸 United States
30 years that Shook the industry.(Brief Article): An articl…
By: Walt Albro
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Maintaining brand equity as the bank expands: since its market population isn't growing, Farmers & Merchants Bank, Stuttgart, Ark., is pursuing a ... An article from: ABA Bank Marketing
🇺🇸 United States
Maintaining brand equity as the bank expands: since its mar…
By: Donna Kimes
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Improve service quality by phone. (improving personal customer service through switch/computer integration links) (Special Issue: Service Quality): An article from: Bank Marketing
🇺🇸 United States
Improve service quality by phone. (improving personal custo…
By: C.M. Brooks
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Customer service or customer satisfaction?(using technology to improve customer satisfaction): An article from: Bank Marketing
🇺🇸 United States
Customer service or customer satisfaction?(using technology…
By: Lisa Aldisert
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The virtual ATM: beyond the current system. (automated teller machine): An article from: Bank Marketing
🇺🇸 United States
The virtual ATM: beyond the current system. (automated tell…
By: Alex Subrizi, William Hull Faust
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Mystery shopping: from novelty to necessity.: An article from: Bank Marketing
🇺🇸 United States
Mystery shopping: from novelty to necessity.: An article fr…
By: Barry Leeds
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Incentive plan home runs. (banks' incentive schemes for employees and customers): An article from: Bank Marketing
🇺🇸 United States
Incentive plan home runs. (banks' incentive schemes fo…
By: Vicki Gerson
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Say hello to mobile banking: conducting financial transactions by cellular telephone is a huge growth market. Within the next few years, it may ... story): An article from: ABA Bank Marketing
🇺🇸 United States
Say hello to mobile banking: conducting financial transacti…
By: Deb Stewart
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Small business means BIG BUSINESS.: An article from: Bank Marketing
🇺🇸 United States
Small business means BIG BUSINESS.: An article from: Bank M…
By: Janet Bingham Bernstel
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I'm Sticking with you ...(getting customers to return to bank web sites): An article from: Bank Marketing
🇺🇸 United States
I'm Sticking with you ...(getting customers to return …
By: Juliette Fairley
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MasterCard members can take advantage of global marketing. (MasterCard International Inc.): An article from: Bank Marketing
🇺🇸 United States
MasterCard members can take advantage of global marketing. …
By:
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The New Look in Bank Lobbies.(bank architecture)(Brief Article): An article from: Bank Marketing
🇺🇸 United States
The New Look in Bank Lobbies.(bank architecture)(Brief Arti…
By: Walt Albro, Clyde Linsley
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Higher calling: here are five steps that a bank can take to develop a call center strategy to improve customer outreach and enhance sales. (Feature).: An article from: Bank Marketing
🇺🇸 United States
Higher calling: here are five steps that a bank can take to…
By: Diane Gerstner
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Online account openings: leveling the playing field: although fewer than one in five community banks currently offer this service, banks should not be ... in.: An article from: ABA Bank Marketing
🇺🇸 United States
Online account openings: leveling the playing field: althou…
By: Doug M. Glagola, Bruce Krajewski
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Equipment Leasing: profitable? Yes, but what about the risks?(Marketing News): An article from: Bank Marketing
🇺🇸 United States
Equipment Leasing: profitable? Yes, but what about the risk…
By:
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Protective Marketing During a Bank Merger.: An article from: Bank Marketing
🇺🇸 United States
Protective Marketing During a Bank Merger.: An article from…
By: Joan Gervino
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