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Books by Publisher: American Marketing Association

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An evaluation of continuous consumer panels as a source of marketing information (Marketing research techniques)
🇺🇸 United States
An evaluation of continuous consumer panels as a source of …
By: Harper W Boyd
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Marketing Mix Decisions: New Perspectives and Practices (Marketing Knowledge Series) [2008]
🇺🇸 United States
Marketing Mix Decisions: New Perspectives and Practices (Ma…
By:
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Problem definition in marketing (Marketing research techniques series ; # 2)
🇺🇸 United States
Problem definition in marketing (Marketing research techniq…
By: William B Locander
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