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Small Is the New Big: And 193 Other Riffs, Rants, and Remarkable Business Ideas / Seth Godin | |
Publisher: HighBridge, a division of Recorded Books | |
Availability:Usually ships in 1-2 business days | |
Sales Rank: 15789 | |
Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world.
It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school?
All of these riffs add up to a few essential themes: