Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they’ll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers’ experiences lives up to that promise and that their loyalties stay with you. Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to . No
guarantees are made as to accuracy of prices and information.
How to buy a book?
Search for a specific Title OR Author Or ISBN
You can search by Title of Book(Partial names allowed).
You can search by Author of Book (Partial names allowed).
You can search by Subject e.g. Physics,chemistry (Partial names allowed).
You can search by ISBN e.g. 10 digits or 13 digits ISBN or asin of Book without any spaces or hyphens.
Shipping of Books is available all over the world with few exceptions.
Buying process is 100% secure.
Visitors Online
Contact Us
Create a Bookshelf of your Favorite books For Any Queries please don't hesitate to contact us at USA +1(760)3380762
+1(650) 9808080
India +91 9023011224
India +91 9023011224 (Whatsapp)
Buy Books online because as an Amazon Associate we earn from qualifying purchases.