Portfolio Building Activities in Social Media: Exercises in Strategic Communication / Karen Freberg

Featuring 50 real-world activities across various social media platforms!

Portfolio Building Activities in Social Media shows you how to communicate on social media professionally and strategically by giving you hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers you multiple opportunities to create and build your portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.